SAILORR & Eem Triplin for "Coconut" Music Video
Social Media + Short-Form Content + Behind the Scenes
Instagram via @sailorr
Instagram via @sailorr
With my direction and collaboration with SAILORR and Eem Triplin, we aimed to create content that connected artists with their audience. With special, intimate moments captured of the musicians behind the scenes of the "Coconut" music video, I generated multiple various short video concepts, ideas, and edits for both artists to choose from. At the discretion of the artists, music label, and their team, content is meticulously and cautiously decided. In response, I emphasized quality, humor, connection, interaction, in the creation of digital media for the project. Content produced by me were uploaded to both, SAILORR's and Eem Triplin's social media platforms that struck interactive opportunities for the artists and their fans.
Dr. Pauline Le & Le Dental Spa
Short-Form Content + Behind The Scenes
At Le Dental Spa, short-form content was geared to build wider but younger audiences in promotion of their dental, beauty, and esthetician services. We created comedic but engaging moments with the Le Dental Spa team, to expand clientele amongst all amenities offered. From dentistry, to botox & filler injections, to skincare treatments, I assisted Le Dental Spa by establishing themselves as trustworthy and quality technicians, by going behind the lens of their industries to capture moments beneath their professional image.
King Cajun Crawfish
Social Media Campaigning + Graphic Design + Event Coordination
King Cajun Crawfish is a seafood boil franchise that specializes in New Orleans cuisine with a Vietnamese-cajun twist. As a franchise, King Cajun Crawfish graphics required consistent branding through colors, fonts, logos, and messaging throughout all mediums from marketing campaigns, to menus, to storefront displays. I achieved multiple, successful efforts to drive up foot traffic alongside popular events that were happening in the area. By coordinating events like the grand opening, college nights, and the Nascraw, I introduced King Cajun Crawfish to a city of people who have never heard of the brand before.
Kim's Nails & Spa
Social Media Management & Campaigning + Graphic Design + Photography + Event Coordination
Kim's Nails & Spa emphasizes beauty, quality, and never at the expense of community. The 15 year withstanding salon cultivated a loyal client base, but without properly renovating throughout the years. As the salon reaches their 15th anniversary, Kim's Nails lacked modern strategy to seize newer audiences. I worked closely with Kim and her technicians to foster understanding, quality, and the beauty behind the salon and their craft. With stronger knowledge, I documented moments between nail artists, their art, their clients, and the experience at Kim's Nails. I discovered new customers through social media by generating graphic designed posters, campaigns, and events, to engage a broader community of women amongst all demographics.